Search Engine Optimization is one of the most lucrative jobs you can get into right now, as long as you’re willing to work hard and always strive to improve yourself. However, being good in SEO requires significant knowledge of the World Wide Web and its inner workings and there are a lot of things you need to juggle at the same time, your internet security being one of the crucial factors.
In this age of surveillance and filter bubbles on the web, you need to look beyond the restrictions to see the bigger picture and use it to improve your SEO game. That is why today we’ll talk about the use of VPN in SEO and how you can benefit from having your own virtual private network.
What Is VPN Used For?
Virtual private networks are there to protect your online privacy, which is constantly endangered by all kinds of surveillance and cybercriminal. It is do the date one of the best ways to stay under the radar and do your work on a more objective version of the internet than the one we’re facing when not using VPN. Virtual private networks mask and change the location of your IP address, they encrypt all your activities, so that they can’t be tracked and they’re excellent in bypassing geo-blocking of any kind. All of these features can be extremely beneficial for your SEO work and here is how.
VPN masks your IP address
We often don’t realize how limited we are by our IP address and how it affects the information we get on the internet. When you search something through your browser, algorithms take into account your physical location as well as your prior searches and then based on this data, you get results that algorithms believe are relevant to you. This is called a filter bubble and the easiest way to step out of it is to use VPN. A virtual private network has the ability to move your IP address to any other country where it has servers and in that way, you can see different search results and those results can differ greatly from what you saw before you used VPN. If you’re doing keyword research for foreign market, you want to know what is relevant on that soil and VPN allows you to keep your perspective in check.
Geo-Blocking Is No Longer a Problem
Maybe you’re looking for content that is not available in your country or maybe you’re doing your SEO research for a country that has much more restrictions than you predicted, so what do you do? Thankfully, if you’ve got a handy virtual private network then geo-blocking is not a problem and you can simply bypass it with moving your IP address to the country where restrictions don’t apply. You will be able to unblock practically any website and get around any filter you come across and that is invaluable for seeing what some of the best sites are doing to stay on top of their SEO game.
Access Your Work Remotely
One of the greatest things about SEO is that you don’t have to be confined within office walls to do it. Working from your laptop allows you freedom of working from home or even when you’re on vacation. This will not only contribute to your productivity, but it will also keep you safe whenever you have to use public unguarded networks to get your job done. VPN will keep you safe from any potential threats that lurk in the Wi-Fi, so that no one can steal your personal information and infect your system with a virus. Besides, when you’re working in the SEO, having strong internet security is paramount unless you want to endanger your work, your reputation and the devices you’re working on, not to mention the possibilities of identity theft and all kinds of frauds.
As you can see, the uses of VPN in SEO are manifold, but the strongest accent is on security. Whatever you’re doing online, you have to be sure that you’ve taken all the precautions necessary to protect both yourself and your clients. – By Michael Conley
Michael Conley is a 35-year-old digital security specialist from Pittsburgh, Pennsylvania, and one of the finest writers here at 9to5alternatives.com. When he’s not working, he enjoys watching old movies and shooting pool with his friends.